There’s a Rebrand on the Horizon + Here’s Why

 
Ah, guys. This one has been a long time coming and I'm pushing myself to put it down in words so I can finally get the process started.

I've been telling myself (and my close friends) that it's time to rebrand for probably close to a year now. When I first started Pineapple & Prosecco, I had no idea what it would turn into and the impact that it would have on my life; I had no idea that in just one short year, it would officially become a company; I had no idea that it would become my second 'career'; I had no idea it would become an extension of me.

Sitting at my dining room table in an empty house, I came up with the name Pineapple & Prosecco fairly quickly. Actually, let's call it like it is - impulsively.

I had taken some time off between the decision to end my teaching career and start fresh, and had been playing around with the idea of creating my own website. I didn't have a plan or a purpose for doing so, but I just knew I wanted to do it. Essentially, I wanted something to keep me busy.

"I'll start a blog!", I thought, "and I'll call it.....hmm.....Pineapple & Prosecco? Two of my favorite things!" Except, really, they're not.

rebrand
rebrand

 

 

How I Know It's Time
to Rebrand

Pineapple & Prosecco started on a whim. It wasn't a well thought out decision (although I don't regret it at all), and when I launched, creating a brand came second fiddle to growing a following. Though I managed to make it work a bit backwards, I don't recommend it. Why? Well, because look where I am now.

+ Pineapple & Prosecco feels immature to me. I often feel embarrassed when people ask me what my blog name is.

+ When I hear people talk about "Pineapple & Prosecco", although its my brand, it doesn't feel like my brand.

+ My business has changed so much over the past few years, and I want to be proud of the name behind it as it continues to grow.

+ I feel bored with Pineapple & Prosecco, and the name doesn't roll off my tongue like it used it.

 

 
 

What's Going to Change

I have built my brand around Pineapple & Prosecco, which means that while I'm dropping the name, my content, for the most part, will remain the same. Here are some updates I plan to make:

+ More meaningful content. In 2018, I really made an effort to start creating more meaningful content for you. While I love my style focus (and I know you guys do too!) and will continue to keep a style-centric theme, I also plan to create more career + blogging-focused contentMany of you guys (my readers) are also bloggers and have told me it's what you look forward to most. So, duh, I'm listening!

+ An upgraded user experience. I love my blog design and worked so hard to build a website that was conducive to my readers. Some say the era of the blog is no longer, as many influencers have moved towards social media-based platforms, ditching the full blogger-reader experience. That will not be the case here! One of the reasons I started my blog is because I love to write, and I will continue to do so, with a user-experience that is exciting, eye-catching and easily navigable.

 

rebrand

When It's All Happening

I have a few collaborations that I am still under contract for. Once those finish up, I'll start by changing my social handles. To be completely honest, it's something that makes me nervous. On the other hand, my thought is that a change is a change - something that will for sure take a little getting used to, but ultimately something that will push my brand in the right direction.

Might I lose followers? Yeah. Might brands not recognize my new handle? Yeah. But you know what? There's a point where I have to stop worrying about the "what if's" and just do it.

As for my website, it will stay Pineapple & Prosecco for a bit while I work on some back-end content. Eventually, I'll set up a redirect so that people visiting P&P directly will be taken to my new website.

Ultimately, it's going to be a process and I'm okay with that. The important thing, for me, is taking the first step.

 

Final Thoughts

Rebranding is a big deal, and something I have thought long and hard about. I've had people tell me it's a terrible idea, and those who have told me, "Go for it! You do you." In the end, I'm gonna do me and feel more than confident that I'll be happy with the results.

The core of Pineapple & Prosecco will always remain intact; we'll just be starting Volume II.

Can't wait to take you guys along with me. xx


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25 Comments

  1. August 28, 2018 / 12:10 pm

    Can’t wait to see the rebrand!!

  2. August 15, 2018 / 9:45 pm

    So exciting boo. I’ve always loved following along and can’t wait to see what’s in store for you.

    XOXOX
    K

    • Danielle
      Author
      August 17, 2018 / 9:42 am

      Ah, thanks Kenz. You’re the best <3

    • Danielle
      Author
      August 17, 2018 / 9:31 am

      Makes me happy to hear that!

  3. RHONDA RAIFORD
    August 14, 2018 / 9:17 am

    I HAVE BEEN A FAN FOR YEARS!!!!!!!!!!!!!!!!!!!!!

  4. August 14, 2018 / 12:37 am

    That is so cool.. Congrats!!

    Cheers,
    Avani

  5. August 13, 2018 / 9:45 pm

    I just did a name change and I’m so glad I did, I don’t regret it at all. Can’t wait to see all your new content and the new name! x

    • Danielle
      Author
      August 17, 2018 / 9:28 am

      That makes me feel so good to hear that and honestly it’s what I’ve heard from SO many people that have done the same. Makes me excited for the change, too 🙂

  6. August 13, 2018 / 4:52 pm

    This is SO exciting! It can be a lot to finally do a total rebrand, but you’ll love it. Sounds like you have some exciting things in the works. Can’t wait to see the final look!

    • Danielle
      Author
      August 17, 2018 / 9:27 am

      Thanks Katie! Exciting and stressful, for sure – but I know it’ll be great in the end 🙂

  7. August 13, 2018 / 2:35 pm

    How exciting! I can’t wait to see your re-brand and what your blogging future holds. I know it will be amazing!!

    • Danielle
      Author
      August 17, 2018 / 9:27 am

      Thanks for following along, Amanda! xo

  8. August 11, 2018 / 1:10 pm

    SO excited for you!!! I ALWAYS look forward to your content! Keep killing it, girl!!

    • Danielle
      Author
      August 17, 2018 / 9:26 am

      You’re the best girlfriend!!

  9. Emily
    August 9, 2018 / 10:57 am

    ahh congratulations! I can’t wait to see whats in store for your new site! XO

    • Danielle
      Author
      August 17, 2018 / 9:25 am

      Thanks Emily! xo

  10. August 9, 2018 / 10:55 am

    This is SO exciting!! I can’t wait to see the rebranding!! If its anything like the content you feature, its going to be BOMB!

    -Morgan
    How 2 Wear It [] http://how2wearit.com

    • Danielle
      Author
      August 17, 2018 / 9:25 am

      Ah, thanks Morgan! That seriously means so much 🙂

    • Danielle
      Author
      August 9, 2018 / 9:41 am

      Thanks so much Laura! Definitely ready for the change 🙂

  11. August 8, 2018 / 3:35 pm

    That is SO exciting! I, too, am getting ready for updating my site to make it more adult and complex and while I’m nervous for the change, I’m also so so ready! cheers to your new YOU!

    xo, Sara

    • Danielle
      Author
      August 9, 2018 / 9:41 am

      Feel the same exact way Sara. Hesitant but definitely ready! Thanks babe <3

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