Behind the Scenes of NYFW 2017

behind the scenes nyfwshop all of our looks at the end of this post!

Do you guys judge me when I miss a week of blog posts? Because I judge me. While the craziness of fashion week was of course all worth it, I'm feeling so good to finally be settling back into my day-to-day schedule. Whenever I travel to attend a weekend-long event, I always feel like I'm all over the place - usually not in a good way - and this creature of habit could not be happier to get back to regularly scheduled programming.

People are always so curious about fashion week, and so I thought I would debunk all of the mystery behind what goes on while attending NYFW as a blogger and give you a run down of my weekend!


Pre-NYFW Planning

This year was my first time attending NYFW as a blogger, and let me tell you what a different scene it is. What's funny is that so much of what you see on social media is tiny moments; captures that show all of the glitz and glamour and not necessarily all of the exhaustion and chaos.

Many people assume that being from New York that I live full time in the city, and that's not the case. I live and work on Long Island, about an hour outside of NYC, but often travel in on weekends to our family's apartment. Joe commutes to Manhattan every day for his job, so having the apartment is great for when he has a late night or an event to attend - and yes, I know how very fortunate we are to have that luxury of being able to stay!

For many people attending fashion week, travel is not only a big cost, but it's also something that takes a lot of planning - from finding a hotel, to booking flights and getting from one place to another, it can all be super stressful. Luckily for me, I was able to eliminate that part all together (and to be honest, I don't know if I would entertain the idea of attending if I had to tack on travel and hotel).

There was a lot of additional planning that went into this weekend that happened behind the scenes months in advance that involved reaching out to brands, setting up a schedule, curating outfits (which, omg, was so hard by the way) and weaving it all together. I'm thinking that when next fashion week rolls around this winter, I'll share a post on my Behind the Blog series all about that process! 

I arrived into the city on Thursday night with a suitcase packed with enough clothes for a 2-week Eurotrip. My girlfriends Sylvia, Lindsey and Karen, all of whom I originally met through blogging, would be staying with me for the weekend. One thing I recommend if you're attending your first fashion week, or your second or third for that matter, is not to go at it alone! Having your girlfriends makes such a world of a difference.

We all had a low key Thursday night unpacking and catching up. Come Friday morning, we were ready to hit the ground running.

NYFW Day 1

Friday morning was not a get-up-at-the-crack-of-dawn morning, and I so recommend that on your first day if you can make it work with your schedule. I don't care how busy your day-to-day life is; being at NYFW and going all day and all night is exhausting. If you ease yourself into day 1, you'll thank yourself later.

The girls and I decided to do most of our traveling by subway due to cost, convenience and timing. Getting from the upper east side (where the apartment is) to SoHo (where most events and shows are) can take up to 45 minutes by car and the last thing you want to do is arrive late.

We started our morning off at Bauble Bar HQ, where we were able to visit the showroom and see the Winter collection. Isabelle and Nina, who hosted us, were so incredibly sweet and welcoming. We tried on pieces from the new line and sipped on champagne (perfect way to start the morning, btw). What I loved about doing this first is that since our visit was by appointment, we were basically the only ones there. It was a super low key, relaxed atmosphere, which if you know me, you know it was right up my alley.

behind the scenes nyfw

After Bauble Bar, we headed over to rSHQ, set up at Hotel on Rivington's Penthouse. I think the most surreal thing about this event was meeting so many bloggers that I felt like I'd known forever, but really only knew through social media. Finally putting a real face to an Instagram face was a v cool experience. This was a pop in/pop out event, so we networked for an hour or two before heading down to the wall to snap some photos.

Next up we headed to Katie Gallagher's RAIN presentation. We first grabbed a late lunch at Serafina around the corner (I don't think I've ever scarfed down an entire pizza so quickly) and after lunch was the first time I felt the craziness kick in. Our leisurely morning turned chaotic real quick but we thankfully made it on time for our 9 minute show. Yes, 9 minutes. The collection featured mesh and pearls, all on a neutral color palette. I wish I had photos to share, but the presentation was one of those things I didn't really think to capture other than a few insta stories...but sometimes you have to just take in the moment, right?

behind the scenes nyfw

NYFW Night 1

I wish I could say we had time to recoup after a super long day, but after KG, the girls and I headed right back up to the UES to get ready for Friday night. We took a few minutes to shoot our looks (which I'll be sharing more of later this week!) and then we were off to our Friday night event.

nyfw nighttime style

nyfw nighttime style

nyfw nighttime style

I went back and fourth with whether or not I wanted to do a full recap of this night, but I want to be completely transparent with you, and tell you that it started out as a bit of a dud - which happens, I get it. For many reasons, the girls and I were very underwhelmed with how the event turned out. In an effort to salvage the night, I called up Joe, who was with some coworkers downtown who totally came to the rescue.

We had a few drinks at Inside Park at St. Barts, which is a v cool outside space, just steps away from Park Ave. then headed uptown where we ended up at The Regency with Ramona. Seriously.

We all had a super early morning the next day, so we capped the night around 12:30 and headed home. Another great example of how not everything-NYFW is glitz and glam. I promise, sleep if your friend during fashion week.

NYFW Day 2

I trekked down to SoHo bright + early on Saturday morning to do a 6-look shoot for some upcoming campaigns I'm working on. Thank god I had Joe to chauffeur me around because driving, finding parking and changing in the back seat of a car was hell in itself.

I had plans to shoot that morning and then head over to Rebecca Minkoff, followed by Banana Republic but it turned out just being one of those days where everything gets turned upside down and you have to just go with it.

Sometime that afternoon, Joe and I ended back up on the UES with a huge bowl of pasta followed by a 2 hour nap...and there went the day.

NYFW Night 2

The girls and I connected back at the apartment to get ready for our night. We shot our looks then headed downtown to the RewardStyle party, with plans to split the night between rS & Lulu's. Again, another night that didn't go as planned!

The rS party was hosted at La Sirena downtown, which the rS team transformed into a perfectly curated open space with lots of room to mingle + network. This was another event where I got to meet so many girls that I feel like I've known forever, but never had in fact connected with face to face. We ended up having such a good time that we never made it to Lulu's, which ended up being perfectly fine.


behind the scenes nyfw

behind the scenes nyfw

behind the scenes nyfw

behind the scenes nyfwImages taken by rS photographer

Since the party ended on the earlier side, a small group of us headed next door to Tao for a drink followed by Fatbird where we ate an entire weekend's worth of fried chicken. Night made.


I went into NYFW knowing that while it was going to be a whirlwind, I didn't want it to fly so fast that I couldn't enjoy the experience. While I had the opportunity to pack my schedule with shows, presentations, showroom visits, etc., I tried to be as reasonable as possible (which still didn't give me time to do everything that I had scheduled!). I had planned to attend 2 shows on the way out on Sunday, but to be honest, I was so ready to get home and into my sweats by that point that I decided against them.

One of the biggest takeaways from my weekend was that fashion week boasts so much more than it actually is; but if you surround yourself with the right people and stick to doing things that you actually want to do rather than doing them just to say you did, it will be an incredible experience.

More to come on my outfits soon, so stay tuned later this week and early next! xx



    • September 18, 2017 / 3:50 pm

      Oh it’s a commitment for sure, Emma! But a worthwhile one nonetheless 🙂

  1. September 16, 2017 / 6:55 pm

    I just love your voice girl! Such a beautiful post, and so honest. So glad you had an amazing trip!

    • September 18, 2017 / 3:50 pm

      That is the kindest compliment and means so much, Mandy! Thank you love! xx

    • September 18, 2017 / 3:49 pm

      I know, Liz! Next time!

  2. Maggie
    September 15, 2017 / 3:55 pm

    Fashion Week is such a fun and exhausting trip! It looks like you had such a good time and you looked fabulous!

    • September 18, 2017 / 3:49 pm

      Couldn’t agree more, Maggie! Thanks love!

  3. September 15, 2017 / 3:27 pm

    It looks like you had such a great time!!!! Loved reading all of this!

    • September 18, 2017 / 3:48 pm

      Thanks, Morgan! Love being able to share the deets with you guys.

  4. Sarah Lennon
    September 15, 2017 / 3:24 pm

    Oh my gosh you guys nailed it in the outfit department during your trip!! I just love all of your outfits. This looked like it was so much fun and Im really wishing I had gone this year!

    • September 18, 2017 / 3:48 pm

      Ah, thank you so much Sarah! I second guessed myself about so many of my looks but it was definitely an ‘anything goes’ kind of sitch.

  5. Nina
    September 15, 2017 / 9:05 am

    Looks like you had such a great time! What a fun trip!

    • September 18, 2017 / 3:47 pm

      We had a blast, Nina! xx

  6. September 15, 2017 / 12:39 am

    So amazing! Loved reading about your experience and seeing all your great pictures! I’m hoping to go to NYFW next season.

    • September 18, 2017 / 3:47 pm

      Thanks Gigi! Loved being able to share my memorable weekend.

  7. Ashley
    September 14, 2017 / 11:44 pm

    I loved following your NYFW adventures on IG! It looks like you had a blast and I loved all of your outfits!!!

    • September 18, 2017 / 3:46 pm

      Aw, thanks Ashley! Love being able to share all of the ‘real’ going on behind the scenes on stories!

  8. September 14, 2017 / 9:52 pm

    This was interesting to read! Part of me thinks NYFW would be a blast and part of me thinks I’d be way too overwhelmed and just want to get in my sweatpants and miss my dog. Maybe I’ll go next year. This was super helpful though to get a inside look!

    xo, Shelby

    • September 18, 2017 / 3:46 pm

      Shelby I was totally on the fence for that very reason! While it WAS overwhelming, it was the good kind of overwhelming, if that makes sense 🙂

  9. Ashley Hargrove
    September 14, 2017 / 8:54 pm

    Looks like you had such an amazing time!! Serious squad goals!

    • September 18, 2017 / 3:45 pm

      Love my squad!!! 🙂

    • Danielle
      September 14, 2017 / 12:23 pm

      Tiring is an understatement! But it was an incredible experience for sure, Chloe! xx

  10. September 14, 2017 / 11:59 am

    Woof! It always looks like so much fun but I feel like I’d get seriously overwhelmed and anxious with how much work and adjusting to schedules goes on behind the scenes.

    • Danielle
      September 14, 2017 / 12:22 pm

      It is absolutely overwhelming and for someone who deals with anxiety on a daily basis, it was for sure out of my comfort zone! However the experience, looking back, was 100% worth it!

  11. September 14, 2017 / 9:39 am

    This is such a great post about the reality of NYFW! This was my first year going too and it was so fun! I wish I would have stayed longer at the RS party. My husband and I were invited to the Philipp Plein show and afterparty and headed over to that, but they shut the doors right as we got to the front of the line, even though we had our seats! NYFW isn’t all glitz and glamour like you said haha. I would have much rather stayed at the rS party all night too!

    • Danielle
      September 14, 2017 / 12:21 pm

      Oh my gosh, that is the WORST! Definitely such a skewed perception of what it really is. Wish I would have ran into you girl!

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